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| Print Advertising |
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| Asian Diver equips divers with everything they need to know about how to enjoy the underwater world. Aimed at an international audience, the bi-monthly glossy is paced with great travel destinations, holiday ideas and dive news. |
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Affluent Audience
The magazine's reputation has earned it a quality audience with superior spending power. Three out of five readers make at least three dive trips a year, and one in five readers earns more than US$70,000 per annum. |
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Reader Impact
Nearly 90 percent of readers are active divers. Over 80 per cent are advanced divers and share their copy of Asian Diver with serveral others. Over 60 per cent have bought products and services as a direct result of reading the magazine. |
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Recognised Authority
Asian Diver is a superbrand divers trust. With in-depth articles by industry experts and renowned dive journalists, the magazine is a comprehensive guide for skills, training, marine identification and that perfect holiday. |
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Trend Setter
The magazine’s intrepid journalists dive into the far reaches of Asia and beyond to be the first to uncover diving hotspots and the best marine life encounters for readers from over 50 countries. |
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Great Value
As a premium title, Asian Diver handpicks every image created by the world’s best photographers and uses more photos in its comprehensive coverage than any other dive magazine. |
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Online Presence
Information on demand. At www.asiandiver.com, divers have access to information on demand, with the latest news and travel ideas at their fingertips via dive travelogues and interactive dive forums. |
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| º 70% male, 30% female |
º Take dive holidays at least 3 times a year |
| º 18 to 40 years old |
º Earn above US$50,000 p.a. |
| º Recreational divers |
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| Target Readership : 80,000 |
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| Bi-monthly |
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| Newsstand sales |
Over 20 countries including Singapore, Malaysia, Brunei, Australia, USA, China, Maldives, Saudi Arabia, Kuwait etc. |
| Subscribers |
Worldwide including US, Middle East, Asia, South America etc. |
| Direct sales |
Dive shops, major dive shows such as Asia Dive Expo (ADEX), DEMA Show (US) and Antibes Festival in France |
| Major Asian airlines |
Airport lounges and in-flight libraries of Singapore Airlines, SilkAir, Malaysia Airlines, ANA, Philippine Airlines, Bangkok Airways and Air Niugini | |
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| Advertisement Size |
H x W (mm) |
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Advertisement Size |
H x W (mm) |
| Double Page Spread - Trimmed Size |
276 x 410 |
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Half Page (Horizontal) - Trimmed Size |
135 x 205 |
| Double Page Spread - Text Area |
256 x 390 |
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Half Page (Horizontal) - Text Area |
125 x 185 |
| Full Page - Trimmed Size |
276 x 205 |
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1/3 Page (Vertical) - Trimmed Size |
268 x 59 |
| Full Page - Text Area |
256 x 185 |
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1/4 Page - Trimmed Size |
130 x 94 |
| Half Page (Vertical) - Trimmed Size |
276 x 100 |
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1/6 Page - Trimmed Size |
85 x 94 |
| Half Page (Vertical) - Text Area |
256 x 90 |
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| Bleed & Binding |
| Please add 5mm to all 4 sides for bleed ads. Trim and crop marks must be provided. Due to mechanical tolerances, type matter facing-page must be kept 10mm away from the centrefold. Perfect binding. |
| Printing |
| Off-set printing - 150 Line Screen |
| Material Requirement |
| Submit digital format at http://digitalads.mediacorppublishing.com |
| PDF files (minimum 300 dpi in CMYK mode) with colour proofs |
| All fonts must be embedded |
| Remove all profile when saving into a PDF format, e.g ICC profile | |
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| Advertising With www.asiandiver.com |
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| www.asiandiver.com is recognized as the number one website for divers looking for information on diving in the Asia-Pacific region. Currently, www.asiandiver.com receives over 80,000 page views every month, and over 500,000 hits per month. |
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| www.asiandiver.com features content from the pages of Asian Diver Magazine, containing articles on dive destinations, valuable information for dive travelers, online ordering for eMall products, and dive industry news. In short, a range of material for recreational divers, tec divers, and diving professionals is being offered in a clear, easy-to-read format. |
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| www.asiandiver.com is updated once per week on the average, with new material drawn from the pages of current and past Asian Diver Magazine issues. This assures that even frequent online viewers will have reason to return to www.asiandiver.com in regular intervals. |
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| Asian Diver Online is continuously promoted as follow: |
- Multiple listings in all major search engines on the Internet
- Listing on the majority of private diving-related 'links pages' on the Web
- Advertising in every issue of Asian Diver Magazine
- Promotion at every dive, travel and marine show Asian Diver magazine participates in
- Listing on every fax, name-card, invoice, survey form and letterhead sent out from our office
- Listing on every Email sent out from our office
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| Sales Enquiries |
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For more information, please contact the Sales Department at
Tel: 6350 3532 or Fax: 6256 3060 E-mail: onlinesales@mediacorp.com.sg |
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